Puma’s Strategy: 4 Keys to its Success
Indigo 9 Digital
FEBRUARY 23, 2023
Puma decided about five years ago it had to do a better job with its shoes in the performance category. “We More women are running than ever before and starting to dominate the category,” Longin said. “We Puma has long used collaborations to keep itself at the forefront of popular culture. Get back to basics.
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