More Orders from Amazon will Soon be Arriving in their Own Packaging — Here’s Why
Retail TouchPoints
FEBRUARY 5, 2024
So it’s a bit surprising that Amazon would be willing — is even pushing — to get rid of that “brand moment” at the point of delivery. Over the last few years, Amazon’s brand recognition has become very nearly absolute while, at the same time, the importance of third-party sellers to its business has increased. and Canada. and Canada.
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