Reinventing the phone shop: Dialling up the experience
Retail Gazette
AUGUST 15, 2023
Phones4U collapsed into administration in 2014 and Currys-owned Carphone Warehouse closed all its standalone stores in 2020. That’s not to say the mobile phone shop is dead. According to managing director of commercial Bridget Lea, the format welcomes in “a new EE” focusing on “fulfilling all our consumer tech needs”.
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