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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

A 20-year veteran of the company, Decker has served as EVP of Merchandising since 2014. As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Another company veteran, John Felton, will now lead the company’s operations.

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The Nose Knows: Why Scent Branding is a Retail Game-Changer

Retail TouchPoints

As an example, in 2014 the International Journal of Marketing Studies set up two pairs of running shoes in two separate Nike retail spaces that were completely alike with the exception of one detail — one space was perfumed with a floral scent while the other was not.

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Etsy Moves Executive Following Depop CEO Resignation

Retail TouchPoints

Nick Daniel, Etsy VP of Product Management, has been promoted to the CPO role formerly held by Patel Goyal, and both Patel Goyal and Daniel will report to Etsy CEO Josh Silverman. I have no doubt Kruti is the right leader for Depop’s next chapter as we focus on nurturing its passionate community and improving the customer experience.

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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?

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Kendra Scott Steps Down as CEO of Namesake Brand, Tom Nolan to Take the Reins

Retail TouchPoints

Scott will remain executive chairwoman and majority owner of the business, continuing to lead design, customer experience and philanthropy efforts. He first joined the Kendra Scott board in 2014 and in 2016 joined the company as Chief Revenue and Marketing Officer.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.