Remove 2014 Remove Consumer Remove Marketing Remove Social Commerce
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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. social network ad spending forecast by $16.21 billion.

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One to watch: APAC goes all in on social commerce

Inside Retail

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Live shopping emerges.

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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. While influencer marketing clearly isn’t going anywhere, it might soon have a new name: the “creator” appellation is increasingly taking precedence.

Marketing 277
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Walmart-Owned Flipkart Raises $3.6B to Fund Next Stage of Growth in India

Retail TouchPoints

The new funding is a major vote of confidence in the potential of digital commerce in India, still a relatively nascent market. Flipkart plans to use the new funding to make investments across people, technology, supply chain and infrastructure to address the requirements of the rapidly growing consumer base in India.

Wholesale 250
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Mirvac finds a good fit with social fashion app Mys Tyler

Inside Retail

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. Neill’s background is telecommunications but she said the idea for Mys Tyler had been brewing since 2014, when she was living in New York.

Fashion 246
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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. pullback in online spending contributed to a 2% year-over-year drop globally, although growth rates remained higher in smaller markets like the Middle East and Africa, at 21% , and in Latin America, which saw 7% growth. “If

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China’s Antimonopoly Fine Leads to First Quarterly Loss for Alibaba Since Going Public

Retail TouchPoints

The number of active users on Alibaba Group ’s ecommerce platforms topped 1 billion for the first time in fiscal year 2021, but this milestone was tainted by the company’s first quarterly operating loss since it went public in 2014 — a result of the historic antitrust penalty levied against the company earlier this year. billion yuan ($1.2