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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Harvey Norman bets big on AI as smart home tech reshapes consumer demand

Inside Retail

While retailers have had their heads down trying to decipher which Generative AI technology will increase operational efficiency, it has become apparent that consumers, too, have an appetite for AI. Since the launch of Alexa in 2014 consumers have warmed up to the idea of interacting with smart appliances.

Consumer 130
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The Future of Retail Takes a Digital Shift to Omnichannel Marketing

Retail TouchPoints

Finally, the once-static world of retail marketing is transforming. One by one, retailers are finding that their marketing models — co-op driven, lacking in transparency, and largely traditional in form — are secondary options when compared to the self-serve, data-driven models of digital marketplaces.

Marketing 321
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A world of payments in your hand

Inside Retail

Over the past decade, smartphones have become the centrepiece of a global transformation of consumer payments, including in Australia and New Zealand. According to Worldpays 2025 Global Payments Report , only 19 per cent of global e-commerce transaction value in 2014 was conducted via mobile. You have them all in your digital wallet.

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How to Tap into your ‘Movable Middle’ Shoppers Before your Competitors Do

Retail TouchPoints

As consumer shopping behaviors become more fragmented in 2025, the path to purchase is no longer linear and brands must adapt to stay ahead. Consumers today are no longer giving their attention or money to a singular brand or retailer as previous generations did. Who is the Movable Middle Consumer and Why do They Matter?

Consumer 147
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How nostalgia and NFTs created a multibillion-dollar collectables market

Inside Retail

They all contribute to the multibillion-dollar market for physical and digital collectables. A report by market research and consultancy firm Market Decipher states that the global collectables market was valued at US$426 billion in 2022 and is predicted to reach US$1 trillion by 2032. million in 2020 to US$17.7

Marketing 262
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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. She can instruct marketers on leading by example and practicing what they advocate for.

Marketing 290