2014 Consumer Fast Fashion Merchant Services 
Retail TouchPoints
JUNE 26, 2023
Consumers want more information about the products they buy, and retailers want more visibility into the products their customers buy. And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Who doesn’t want that?
Indigo 9 Digital
FEBRUARY 28, 2023
New ultra fast fashion competitors like ASOS and Boohoo entered the market and did what Forever 21 did but better. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. In the 2000s the internet met fast fashion, and a slew of new competitors began to emerge.
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