2014 Consumer Customer Experience Promotions 
Retail TouchPoints
JUNE 22, 2022
Amazon has named 17-year company veteran Doug Herrington to the renamed role of CEO of Worldwide Amazon Stores, filling the position left vacant by former CEO of the Worldwide Consumer Dave Clark. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.
Retail TouchPoints
NOVEMBER 2, 2022
Yet just like a beautiful wall of art or mood lighting, scent can give businesses a special branding experience. When used in the right way, scents can drive consumer behavior and even serve as a secondary “logo” for a brand. In fact, scent has a profound effect on our memory and emotions.
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Retail TouchPoints
JUNE 26, 2023
Get ready, get excited, retailers and customers alike, the 2D barcode, a compact square label with splotches and spaces that encode up to 350X more data than a traditional UPC (4,000 characters) will have a significant impact on managing the business and delivering better customer experiences. Who doesn’t want that?
Retail TouchPoints
NOVEMBER 13, 2023
Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. By eliminating supply chain complexities and “cutting out the middlemen,” Brooklinen was able to streamline the product development journey and fully immerse consumers in the ethos and values of the brand.
Indigo 9 Digital
MARCH 11, 2022
By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.
Retail TouchPoints
MAY 8, 2023
for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014. That could be a bot that the brand has put forward to interact with you, or [a consumer] scanning a QR code in a retail store to begin a loyalty journey that happens over WhatsApp and continues after you leave the store.
Inside Retail
AUGUST 7, 2023
Customers have access to more frequent discounts and promotions on e-commerce platforms, thereby creating ‘sale fatigue’ among shoppers. And yet, the cost of living continues to rise in Singapore, consumers are tightening their spending habits, reducing brand loyalty and opting for budget-friendly options.
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