2014 Accounting Advertising Marketing 
Retail TouchPoints
OCTOBER 26, 2022
Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We
Retail TouchPoints
JUNE 9, 2023
In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Lipsman is a major proponent of in-store retail media and also worked briefly at Cooler Screens in 2021.
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Inside Retail
APRIL 25, 2021
However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. . Abandonment of sexualised marketing. International expansion driven through flagships.
Inside Retail
SEPTEMBER 20, 2021
Auckland Court Judge BA Gibson said, however, that Bunnings’ marketing around it’s pricing was always tied to its price guarantee, where it will beat a competitors price by 15 per cent in New Zealand, and 10 per cent in Australia. The four-year court process has led to all parties incurring significant legal costs,” Schneider said.
Inside Retail
MARCH 3, 2024
The global market for Black haircare products was estimated at around $9.56 per cent, according to market research firm MarketResearch.biz. For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels. billion in 2023 and is expected to grow to $15.34
Retail TouchPoints
FEBRUARY 21, 2023
That’s a lot of money to walk away from, and Meta isn’t, especially as it (like everyone else) is being hit hard by declines in digital advertising spend. Source: Insider Intelligence But while spending has been stifled due to economic uncertainty, it’s not all gone — so where are advertisers shifting their dollars?
Inside Retail
JULY 7, 2022
Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. He also held the position of chief marketing officer and group executive digital at David Jones. Taco Bell pinches Amazon’s head of advertising.
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