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Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch

Retail TouchPoints

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We

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Google Agrees to Pay Record $391.5 Million, Adjust Data Collection Policies in 40-State Privacy Settlement

Retail TouchPoints

The article reportedly found that while Location History is off unless a user turns on the setting, Web & App Activity is automatically on when users set up a Google account, including any Android phone. Make key information about location tracking unavoidable for users (i.e., not hidden); and. They have been crafty and deceptive.

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New Zealand case against Bunnings’ pricing dismissed

Inside Retail

“This case stemmed from Mitre 10 filing a complaint with the NZCC and relates to advertising in the market in 2014 to 2016. Many consumers are strongly motivated by price when making purchasing decisions,” Rawlings said. “In

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

Other flagships followed as far afield as Tokyo, Milan, Paris, Madrid and Singapore – although advertising in the latter market quickly fell foul of guidelines on decency. A turnaround program was set in motion in 2014, focused on cost-cutting and trendier merchandise that abandoned its logo-centric designs to a certain extent.

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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. Much of it appears to be funneling into TikTok and Amazon.

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Retail appointments of the week

Inside Retail

Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. Founded by Hannah Spilva and Verity Tuck in 2014, LVLY provides gift delivery services in Australia. Taco Bell pinches Amazon’s head of advertising.