Inside Retail

JULY 7, 2022

Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. He also held the position of chief marketing officer and group executive digital at David Jones. Taco Bell pinches Amazon’s head of advertising.

Advertising 130

Advertising Shipping Management Marketing 130

Mass Relators

OCTOBER 25, 2023

NACDS today launched a new broadcast and digital advertising campaign to stress the need for true reform of pharmaceutical benefit manager (PBM) tactics — so that Americans may benefit from lower drug prices and access to medications and to pharmacies. People must be at the center of care,” said NACDS president and CEO Steven Anderson.

Supermarket 52

Supermarket Advertising Accounting Management 52

Inside Retail

FEBRUARY 7, 2022

In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. Troubles began to brew at Glossier after a number of former employees banded together and outed the company for inhumane working conditions. Allegations of racism and toxic work culture.

Wholesale 130

Wholesale Accounting Advertising Shipping 130

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has worked for some of the UK’s largest fashion retailers and was director of buying, womenswear and lingerie for George at Asda and head of buying at Dorothy Perkins.

Grocer 67

Grocer Promotions Fashion Management 67

Store Growers

APRIL 16, 2023

In this report, you’ll get insights for your campaigns and your account, separated into two different categories: Search ads Shopping ads Are Auction Insights Useful for PPC Campaigns? Merchants’ eligibility is evaluated through quality scores, approval status, and advertisement settings.

Advertising 36

Advertising Accounting Shopping Marketing 36

Store Growers

NOVEMBER 27, 2018

It’s a show where I take a look at the Google Ads performance of some of ecommerce biggest and hottest brands. We’ll take a look at what they’re doing, what they’re doing well, what not so. In this episode, I’ll take a look at Allbirds, a shoe company that raised $77.5M in VC funding! Branded keyword overview.

Advertising 31

Advertising Returns Accounting Shipping 31

Store Growers

JULY 9, 2019

Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. The site grew fast (up to 10M page views/mo) and enabled Weiss to look beyond the straightforward advertising opportunities. So in 2014, she managed to raise $2 million in venture capital to start Glossier.

Accounting 59

Accounting Shopping Advertising Promotions 59

Store Growers

MAY 1, 2019

Mobile visitors convert at almost half the rate of desktop visitors. If your visitors don’t buy, have a look at the add-to-cart rates for your store. But after you’ll need to grow more deliberately: improve your website, start advertising or get serious about your email list. Source: MarketingSherpa (2014).

Shopping 51

Shopping Advertising Merchant Services Checkout 51

Store Growers

AUGUST 20, 2019

That sounds simple, but it’s not always easy to accomplish as an advertiser. So in this article, we’ll take a look at what SKAGS are, if they are still relevant and what other options you have. At one end you have a campaign with a single ad group with hundreds of keywords in it. What Are Single Keyword Ad Groups?

Advertising 50

Advertising Accounting ATS Shipping 50

365 Retail

NOVEMBER 16, 2023

Originally coined in Philadelphia during the 1950s to describe post-Thanksgiving traffic congestion, the term has evolved to signify a period where retailers’ accounts transition from ‘in the red’ to ‘in the black’ In the UK context, Black Friday originally referred to the Friday before Christmas, notable for office parties.

Department Stores 57

Department Stores Consumer Advertising Shopping 57

Store Growers

JULY 14, 2021

I’ll share some of the lessons I learned as I became better at my craft and better at business in general. My hourly rate at this point? $30/hour. Even if you’re successful at this strategy, the “success rates” are so low that you’ll have to deal with rejection most of the time. Let’s get started!

Management 81

Management Accounting Marketing ATS 81

Retail Geek

NOVEMBER 23, 2021

Episode 281 is a discussion with Mark Mahaney Senior Managing Director at Evercore ISI and author of Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street’s Top Tech Analysts. I Nostalgia requires me to ask though I am staring right now at a pets.com. Dot-com boom.

Marketing 52

Marketing Merchant Services Advertising Shipping 52

Indigo 9 Digital

MARCH 17, 2022

Selling on Amazon comes at a cost. Adidas has also directly sold its merchandise on Amazon since 2014. Although using FBA comes at a cost it still enables you to take advantage of the world class logistics network Amazon has created and continues to invest in. Well at least everyone is in the same boat. The bad news.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96