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What Nordstrom’s Paul Smith pop-up says about the future of this retail trend

Inside Retail

One of the key trends that defined retail in 2023 was pop-up shops and how these experiential shopping experiences have taken hold over millennial and Gen Z consumers. Midway into the first quarter of 2024, there are no signs of this experiential retail trend slowing down. per square foot for a mall space.

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Warby Parker’s Strategy: 6 Things it Did Differently to Get a $2 Bln Valuation in a Decade

Indigo 9 Digital

Warby Parker is able to offer lower prices than other brands by designing its eyeglasses itself, avoiding licensing fees, cutting out the middleman and removing any unnecessary mark ups by selling directly to consumers. Getting found online when you only have an online presence is tough for even the best direct to consumer brands.

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Top 5 Customer Service & CX Articles for the Week of April 3, 2023

Hyken

Each week, I read many customer service and customer experience articles from various resources. Some rely too heavily on the new technology, some stay away with a concern about a poor CX, and some have found the perfect balance between technology and the live agent experience. Here are my top five picks from last week.

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6 Successful Marketing Campaigns in Retail

Indigo 9 Digital

Consumers, especially younger consumers are obsessed with celebrity culture. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. Now why would Gen Z storm McDonald’s to get a meal that already exists, something they could buy at any time?

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

If you are curious about how to become the next Nike or McDonald’s consider these 15 steps you can start taking today to acquire new customers. Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. Consumers simply have less money to spend.

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The Top 78 Jeff Bezos Quotes on Business, Innovation, Life and More

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer." not analysis.” Do you like this content? There are two ways to extend a business.

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Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring

Indigo 9 Digital

That year Nike launched its Consumer Direct Offence , an initiative “fueled by Nike’s Triple Double strategy: 2X Innovation, 2X Speed and 2X Direct connections with consumers.” Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale.