Inside Retail
MAY 16, 2024
Australian period underwear brand Modibodi has always taken a bold approach to advertising. When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. It’s not just a new advertising approach.
Inside Retail
MAY 24, 2021
A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.
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Inside Retail
MAY 24, 2021
A Russian prosecutor has called for Dolce & Gabbana Instagram advertisements showing same-sex couples kissing to be banned in the country following a lawmaker’s complaint about them, the prosecutor’s office said on Monday. Information on the case will next be updated on June 7, it said.
Retail TouchPoints
MARCH 15, 2022
If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. Instagram, TikTok and YouTube are Where it’s At.
Hunton Andrews Kurth
MAY 12, 2022
On March 29, 2022, the Trademark Trial and Appeal Board (TTAB) re-designated its January 19, 2022 decision In Re Jasmin Larian, LLC as precedential, forcing fashion designers and retailers to grapple with its implications for trade dress applications for product design. CULT GAIA’s Ark bag was no exception.
Inside Retail
JUNE 17, 2021
“I came from a very traditional public relations firm, I used to do PR for very traditional fashion brands, one of the things that I had to learn when I joined Zalora was to really get my hands dirty with data and insights,” explained Christopher Daguimol, head of corporate communications at fashion and lifestyle e-commerce platform Zalora. “I
Inside Retail
JUNE 21, 2023
Outdoor clothing and gear company The North Face also faced criticism from right wing groups for its Summer of Pride advertising campaign. Brayshaw explained that backlash to marketing and advertising campaigns is not a recent phenomenon. In the end – who wants to be a part of that.”
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