Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores
Retail TouchPoints
FEBRUARY 20, 2025
Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. Act Two is digitizing the in-store experience with services like Caper [smart carts] and FoodStorm [order management]. Instacart executives celebrate the company’s IPO on Sept. Image courtesy Instacart.)
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