Tokyo Olympics: Will Changes and Challenges Put Retail Off its Game?
Retail TouchPoints
JULY 23, 2021
At the 2016 Summer Games, the IOC and local organizing committee generated $31 million in revenue on retail sales of over $300 million , according to an IOC report, and the 2012 Games in London generated $119 million in revenue on almost $1 billion in retail sales. shoppers still need a bit of a nudge.
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