Retail TouchPoints

JULY 23, 2021

How will the splintering of viewership across media channels impact the resonance of advertising campaigns? Trusted platforms like Facebook are already pushing social commerce and running livestreams — it’s just a matter of expanding their appeal. How will Splintered Viewership Impact Advertising Efforts?

Advertising 306

Advertising Social Commerce Marketing Shopping 306

Rangeme

SEPTEMBER 28, 2021

The mall is now digital, global and social – and it’s changing how brands market their products. Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. social commerce sales rose 35.8%

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Inside Retail

OCTOBER 21, 2021

The deal talks come as internet shoppers increasingly buy items they see on social media, often following “influencers” on platforms such as Instagram and TikTok. Acquiring Pinterest would allow PayPal to capture more of that e-commerce growth and diversify its income though advertising revenue.

Merchant Services 130

Merchant Services Payment Services Social Commerce Returns 130

A1 Retail

FEBRUARY 12, 2024

The opportunities for showcasing our products, networking, advertising, meeting potential buyers and generating leads have been plentiful! On the subject of fashion seasons he said, “’The consumer isn’t driving seasonality it’s the retailer that drives it. In fashion we expect seasons.

Fashion 59

Fashion Returns Accounting Management 59