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White Castle Rolls Back Slider Prices to 2012 in Bold Value Play

Retail Wire

White Castle has rolled back the cost of its sliders to 2012 prices in an unprecedented, budget-busting move to drive store traffic and build customer trust. Lower price points make the brand accessible to a broader audience, including families, students, and working-class consumers.

Returns 147
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BNPL: A Win-Win for Retailers and Consumers as the Holidays Approach

Retail TouchPoints

With retailers already pushing out holiday sales to entice consumers to buy early and avoid delivery delays due to supply chain congestion, one tactic that they will lean on to entice customers is buy now, pay later (BNPL). BNPL Can Have an Effect on Consumers and Retailers.

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The return of Sephoria and what it means for the future of beauty festivals

Inside Retail

Thousands of beauty-lovers descended on New York City recently to enjoy the return of Sephoria, a consumer beauty event that Sephora first launched in 2018. This year marked the return of the in-person festival, held at Skylight at Essex Crossing in Lower Manhattan, alongside the virtual version.

Returns 246
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

By 2013, the company reached peak profit, when it hit $490 million in revenue, after nearly tripling sales between 2007 and 2012. So, what is driving the renewed consumer interest in True Religion today? The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Fashion 130
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It’s Time to Bid Farewell to Bad Ecommerce Ad Strategy

Retail TouchPoints

But this is only one side of the story; the ecommerce boom also led to a significant increase in return rates, which adds considerable logistical and cost implications, and eats into the bottom line. Instead, train the algorithms with granular return rate data to make more relevant conversion value adjustments.

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The rise of recommerce: retail’s sustainable future

Inside Retail

Fast forward to today and the recommerce market is booming, thanks to a generational mindset shift combined with changes wrought by the global health pandemic that are driving consumers to adopt more sustainable shopping habits. The consumer love affair with recommerce. Especially if their living spaces are constrained.

Returns 246
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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That’s according to a recent study by the ICSC that surveyed Gen Z consumers, defined by the Pew Research Center as those born between 1997 and 2012. Of course, retailers and shopping centers need to continue working hard to attract Gen Z consumers, 60% of whom would rather spend their money on experiences than material items.