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How Gen AI is Helping Brands Handle the ‘Relentless Demand’ for Visual Content

Retail TouchPoints

Despite these evolutionary changes, humans still process images 60,000 times faster than text, and nearly 90% of information transmitted to the brain is visual , according to Lilly Hsueh, VP of Customer Success Management at digital asset management solution Cloudinary.

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How Parachute’s consistent marketing and quality designs won over millennials

Inside Retail

When you think about the types of businesses millennials and Gen Z consumers frequent, apparel or beauty brands may come to mind first, but what about home goods? Research shows that millennials make up an increasingly large part of the consumer base for home goods and furnishings, which includes products ranging from bedspreads to furniture.

Marketing 244
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Amazon Launches Advertising Service for Retailer Apps, Websites

Retail TouchPoints

retail media market, in large part due to its head start; in fact, some would argue Amazon actually started it all when it launched its advertising platform in 2012. They can then create and manage their campaigns for each retailer, as well as access reporting, through their existing Amazon Ads workflows.

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Instacart May Have Started with Grocery Delivery, but its Future is Focused on Stores

Retail TouchPoints

Since its 2012 debut, Instacart has made significant progress in convincing Americans that grocery shopping can be done online. Act Two is digitizing the in-store experience with services like Caper [smart carts] and FoodStorm [order management]. Instacart executives celebrate the company’s IPO on Sept. Image courtesy Instacart.)

Grocer 191
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Andrew Miles on how Sam’s Club quietly won China’s retail game

Inside Retail

Instead, he joined Sainsbury’s on a management trainee scheme, an entry point into retail he hadn’t originally considered. Miles joined Sam’s Club China in 2012. ” And while Chinese consumers were increasingly addicted to discounts and promotions, Sam’s Club went the other way, offering “everyday low prices” without the gimmicks.

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How a mother-daughter duo built India’s beauty empire Nykaa and what comes next

Inside Retail

When Adwaita Nayar co-founded Nykaa alongside her mother, Falguni Nayar, in 2012, India was a conspicuous outlier in the global beauty landscape. Community-driven strategy Indias consumer economy is paradoxical: vast yet uneven, price-sensitive but increasingly aspirational, high-growth but infrastructurally challenging.

Fashion 130
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How Pana Organic is navigating the cacao shortage in the lead-up to Easter

Inside Retail

Pana Organic, founded by founder Pana Barbounis in 2012, is one of the many specialty chocolate brands having to adapt in real-time to the cacao shortage. This broader product mix helps the company manage fluctuations in cacao prices while still providing consumers with a diverse selection of organic treats, explained Barbounis.

Consumer 147