Retail TouchPoints

JUNE 8, 2022

She previously served as CMO of The RealReal from 2012 to 2019 and owned Anica Boutique , a fashion and home store. Gen Z in particular is very interested in luxury fast fashion and has no problem with buying secondhand items, making The RealReal’s approach a powerful draw for this growing group of consumers.

Fast Fashion 256

Fast Fashion Boutique Fashion Management 256

A1 Retail

JANUARY 27, 2022

The majority of consumers across all demographics are concerned about the environmental impact of online shopping, according to new research. Almost all of Gen-Z – those born between 1997 and 2012 – feel concerned (96 percent) by the impact that online shopping has on the planet.

Consumer 75

Consumer Shopping Fast Fashion Returns 75

Indigo 9 Digital

JUNE 28, 2022

billion in 2012. billion, 2019 marked the first year Abercrombie & Fitch experienced an increase in sales since 2012. Competition from fast fashion retailers and the rise of athleisure lured customers away. To reach these young consumers Abercrombie & Fitch decided to leverage TikTok. With sales of $1.5

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Inside Retail

APRIL 27, 2022

Harvard consumer researcher Professor Susan Fournier would say that our brands are akin to our best friends, acquaintances, lovers, and dalliances. I’m being increasingly guided by socials, following influencers, and I am also being influenced by other consumers online, whom I perceive to be ‘just like me’. We like familiarity.

Thrift Store 130

Thrift Store Fashion Drop-Shipping Consumer 130

A1 Retail

FEBRUARY 12, 2024

Nick Reed, Founder of Neem London shared his story about the creation of his modern menswear brand, “Neem was created as an ‘antiseptic’ for fast fashion; to produce men’s clothing that has been made with care, a result of a transparent supply chain, with the safe guarding of our environment as the focus.

Fashion 59

Fashion Returns Accounting Management 59