Gen Z: Merchants of cool or brand killers?
Inside Retail
APRIL 27, 2022
My Gucci Marmont bag from Vestiaire Collective has shipped. Bagged a pre-loved bargain, supported circular fashion and didn’t even set foot in a store. Single Mum school drop off duties for my Gen Z daughter before hitting the desk for work. That’s my dopamine ‘shopper’s high’ for the day. Definitely pre-Covid. Time to get up.
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