Inside Retail
FEBRUARY 20, 2024
Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.
Inside Retail
FEBRUARY 25, 2024
L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012. Our strategy has always been and still is to be at the most exclusive point of sales,” Cristina Rebollini, Dr Vranjes Firenze’s export manager and international business developer, told Inside Retail.
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Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
Small Biz Trends
NOVEMBER 10, 2021
Before setting up your Shopify store, take a look at these stores for inspiration. Keeping the target market in mind, they have designed a colorful yet simple homepage. Gymshark is a fitness clothing brand that was created by a teenager, Ben Francis in 2012. Taylor Stitch. ZeroGravity. Manitobah Mukluks. Christy Dawn.
Retail Gazette
DECEMBER 20, 2023
M&S’ big challenge was that its target market was getting increasingly older while it was failing to attract younger shoppers amid fears it would alienate its core customer base. Price had previously worked at M&S as trading director from 2005 until 2012 but left because it “was drifting in the wrong direction”.
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