The Growth Strategy Behind Goop, a Brand Owned by Gwyneth Paltrow
Indigo 9 Digital
FEBRUARY 13, 2023
goop’s newsletters are very popular with open rates of up to 40% which is twice the average for the lifestyle category. If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. A year later the newsletter had nearly 150,000 subscribers. 150,000 subscribers.
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