Retail TouchPoints

OCTOBER 2, 2023

A full 60% of marketers believe the era of advertising cookies and IDs is coming to an end. I think everyone’s talking about it but not many people are actually doing a lot of preparation yet,” says one anonymous advertising executive quoted in the study. “I It’s time to say goodbye to cookies. And yet there’s a successional gap.

Marketing 307

Marketing Advertising Target Market Consumer 307

Retail TouchPoints

JANUARY 20, 2023

If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. digital advertising channel after paid search and paid social campaigns. consumers spent $1.7 Thus, retail media is poised to become the newest competitive battleground in digital advertising. The playing field.

Advertising 259

Advertising Sporting Goods Boutique Returns 259

Rangeme

SEPTEMBER 28, 2021

Soaring e-commerce adoption has driven consumer packaged goods (CPG) suppliers to embrace digital marketing to connect with consumers around the clock and around the world to fuel sales. Worldwide, the average consumer between the ages of 16 and 64 spends 145 minutes per day on social media. Digital advertising boom time.

Advertising 52

Advertising Shopping Consumer Social Commerce 52

Small Biz Trends

SEPTEMBER 7, 2022

Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising. Boost your brand – Halloween advertising is a good way for a brand to get noticed by a larger audience. Halloween isn’t just for kids. Amazon Banner.

Advertising 137

Advertising Promotions Marketing Clienteling 137

Retail TouchPoints

SEPTEMBER 28, 2020

The service, which reaches millions of shoppers daily, is a vertical (or topical) search engine that promotes product advertisements, enabling businesses to market themselves online. All consumers have to do is search for their desired product or service, and they’ll be able to see a listing that’s relevant to their query.

Shopping 186

Shopping Merchant Services Accessories Drop-Shipping 186

Wiser

OCTOBER 2, 2020

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

Consumer 148

Consumer ATS Merchant Services Outdoor 148

Retail Gazette

DECEMBER 28, 2023

Lyssa McGowan, chief executive, Pets at Home Pets at Home hired Sky chief consumer officer Lyssa McGowan as its new chief executive. She has unveiled plans to create a new “consumer function” arm combining the company’s digital, marketing and customer value proposition teams, led by a newly created role of chief consumer officer.

Grocer 67

Grocer Promotions Fashion Management 67