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Why Stitch Fix is Focusing on its Human Stylists When Everyone Else is Talking About AI

Retail TouchPoints

While Stitch Fixs human-centered approach to AI hasnt changed since it was founded in 2011, the world around the company has changed dramatically. In mid-2024, under the leadership of new CEO Matt Baer, Stitch Fix launched a sweeping transformation strategy aimed at regaining its former standing as consumers go-to for personalized fashion.

Returns 279
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
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Revolve SVP’s playbook for going global and the importance of localisation

Inside Retail

Online fashion retailer Revolve recently entered the omnichannel space with its first-ever permanent physical retail location in the heart of downtown Aspen, Colorado. KL: In 2011, Revolve expanded internationally, with Australia being a top 10 market for the brand. IR : When did Revolve go global? IR : And what did the data suggest?

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Stitch Fix Moves Beyond Subscriptions with Hyper-Personalized Direct Shopping Experience

Retail TouchPoints

Online personal styling service Stitch Fix is continuing to expand beyond its core subscription fashion service into direct buying with the launch of Freestyle, a personalized shopping experience that allows anyone to buy items anytime without being a current subscriber. Because the experience — which is available now for U.S.

Shopping 254
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Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To account for this, some retailers have shifted to a hybrid model of livestreamed in-store events.

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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business.

Marketing 178
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The Iconic’s chief marketing officer on creating a campaign that turns heads

Inside Retail

The Iconic has been setting the standard in Australia and New Zealand’s retail industry since its launch in 2011, with its multi-brand fashion platform backed by unmatched delivery and returns. Australians have never had more choice when it comes to shopping fashion online.

Marketing 130