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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app payments in 2011. The company has also stated that: “digitally engaged customers purchase 2 to 3 times as many products as those that are not digitally engaged." Do you like this content?

Payment Services 52
Payment Services Customer Retention Location Retail Trends 52
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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

MAY 10, 2023

Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app mobile payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work.

Location 52
Location Customer Retention Consumer Customer Experience 52
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