Starbucks’ Digital Strategy, Why it Outperforms
Indigo 9 Digital
MAY 10, 2023
Starbucks is a company that has long known that the future of retail is tied to technology. Then it began offering in app mobile payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work.
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