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How Aussie footwear brand Alias Mae stays on trend in a fast-moving market

Inside Retail

Tom Kirkhope founded the Australian fashion footwear brand Alias Mae in 2011. Drawing on his family background in footwear, and his own experience in the industry, having started working in Chinese footwear manufacturing in 2011, he launched Alias Mae as a wholesale business. Our major wholesale accounts are managed in-house.

Marketing 178
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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. Born in France, his first job after university was as a product manager for L’Oréal in Tokyo, where he became fluent in Japanese. But we are back.” We say, ‘from seed to skin’.

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Beer Cartel invites consumers to buy up shares in the business

Inside Retail

The funds raised through Birchal will be used to improve the website, logistics and marketing. From a marketing point of view, it’s about making more people aware of us. And we want to enhance our logistics offering so that we can manage higher demand,” Kelsey said. But consumers can also make one-off purchases on the site.

Consumer 231
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Trove Promotes President to CEO as Founder Takes Executive Chairman Title

Retail TouchPoints

Former CEO Andy Ruben, who occupied the position since founding the company in 2011, will continue to work with Trove as its Executive Chairman. Her career, spanning more than 20 years, includes general management, marketing and commercial responsibilities including global consumer goods, payments, ecommerce and digital marketing.

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Next-Gen Co-Brand Cards are Tailored to You, by You

Retail TouchPoints

I’ll never forget my 40th birthday trip to Istanbul when the hotel staff not only wished me a happy birthday when I checked in, but the general manager surprised me with a cake, champagne and a handwritten note with 40 things to do in Istanbul. But now consumers want intangible benefits, including tailored experiences.

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Is now the time to go direct to consumer?

Inside Retail

Of all the habits consumers have established in the past two years, some are more likely to stick than others and the uptick in online shopping is certainly one of them. Founded in 2011, the razor brand was sold to Unilever in 2016 for $1 billion. The post Is now the time to go direct to consumer? DTC darlings.

Consumer 130
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Bond-eye CEO: “Copy-cats are unable to do this which sets us apart”

Inside Retail

In 2011, Australian swimwear label Bond-eye re-entered the market, after taking a hiatus for several years to recalibrate. Brand identity for strong, scalable growth Today Bond-eye is known for its balance between function and aesthetic, impeccable quality and aspirational marketing campaigns.

Fashion 147