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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

In grocery ecommerce alone, online revenues are expected to account for more than 13% of total category sales by 2026. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

He said, “I started my first advertising agency when I was 21. By the time I was 35, I felt fairly polished in accountancy, P&Ls, human resources – areas I would have to be good at. I landed the job of GM at General Pants in 2006, and then in 2010, I became CEO. I was competing against guys that were 50.

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Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Retail TouchPoints

These include: Website infrastructure costs Advertising and marketing expenditure Customer support costs Checkout fraud costs. Account creation bots — which generate accounts in bulk to execute multiple purchases at once — give a false impression of your customer base. The primary methods of attack for bots are speed and volume.

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How Coupang, the Amazon of Korea, turned a profit 18 months after listing

Inside Retail

On 18 November, it still languished about 60 per cent below its closing price on its first day of trading, the quarterly profit is a major milestone, particularly as Coupang first began operations as a marketplace as long ago as 2010. Revenues from product commerce accounted for $4.9

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. For influencers, D2R holds them more accountable for creating content that drives in-store sales and provides them with more proof points of their influence and ROI.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. Europe should continue to be a strategically important region for Wish as our European customer base accounted for nearly half of the core marketplace revenue in Q2,” said Yan.

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GUESS Europe launches the Guess Z Lab, in collaboration with the Lifestyle-Tech Competence Center and Microsoft

365 Retail

Gen Z, a generation born between 1996 and 2010, is one of the largest generations ever, comprising around 30% of the world’s population. “We Students and GUESS employees will ideate hand-in-hand: marketing, sales, e- commerce, and advertising managers will discuss and test ideas in live design thinking environments.

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