Remove 2009 Remove Customer Experience Remove Marketing
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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). But will creators be impactful in marketing an FMCG product purchased weekly at the supermarket?

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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How Personalised Favours’ CEO is scaling custom gifting with AI

Inside Retail

It all began in 2009 when my business partner, Melissa [Wilkinson] struggled to find meaningful and memorable gifts for her wedding guests. To fill this gap in the market, she started an eBay store, which received incredible customer response. IR : Youve described 2024 as our year of innovation at Personalised Favours.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

As a result, retailers need to rethink how they attract and retain customers by looking at data not just from recent months but also from the last time shoppers felt this much economic pressure — the Great Recession of 2008-2009. How do you engender loyalty with these customers?” Targeted marketing. said Krakovsky.

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Retailer Lessons from iGaming Companies

Retail TouchPoints

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

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How the Metaverse can Benefit Physical Retail Stores

Retail TouchPoints

Within the metaverse, the business owner can create a virtual marketplace that is infinitely larger for customers to shop comfortably. From the comfort of their home, an individual can enter the digital space of a store’s market and visualize the product, taking in the product line and the full, curated brand experience.