Will “shy” consumers come out for Singles Day? Global brands weigh in
Inside Retail
NOVEMBER 9, 2023
The idea for Singles Day had originated at China’s Nanjing University back in 1993 and was originally called “Bachelor’s Day.” How much do consumers spend? When did the idea of Singles Day originate? trillion yuan ($157.97 billion), according to data from consultancy firm Bain. per cent rise in Cyber Week sales.
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