Remove 2008 Remove Consumer Remove Marketing Remove Promotions
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Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

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Dollar General promotes 18 executives

Mass Relators

Dollar General has promoted 18 executives to new roles at the company. Leslie Allen Leslie Allen has been promoted to senior vice president, human resources. Christine Connolly Christine Connolly has been promoted to senior vice president, corporate secretary and assistant general counsel, securities and governance.

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Dollar General CEO to Retire, COO Named as Successor

Retail TouchPoints

Vasos joined Dollar General in 2008 as the company’s EVP, Division President and CMO. Incoming CEO Owen’s promotion to the top role aligns with Dollar General’s reputation for promoting within. Current COO Jeffery Owen, a 30-year Dollar General veteran, has been named as Vasos’ successor.

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Can refocusing on promotional mix over price win back customer loyalty?

365 Retail

Worried customers have already made adjustments to shopping patterns as shop sales fell by record numbers both in December and across the whole of last year as consumers cut spending. jump putting its market share at 7.1% But it is notable that the proportion of spending on promotions has recently fallen to its lowest level since 2008.

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Retailers Can Cushion Price Increases’ Impact With Greater Transparency

Retail TouchPoints

for 2021 — the highest annual rate since 2008’s 3.8%. Kannan, the Dean’s Chair in Marketing Science at the University of Maryland’s Robert H. That increases trust with the consumers, and you will hold on to them for a longer time if they trust you more,” said Kannan. Smith School of Business.

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Proudly made in China: How Chinese consumers are reclaiming domestic brands

Inside Retail

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). These brands, often unique or even unknown to the market, satisfied the desire for individuality. The Decline of the West.

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Consumer Spending Will Be Our Best Economic Barometer

Retail TouchPoints

We don’t have a COVID-19 crystal ball to see how this uncertainty will pan out, but we can see that consumer spending is shifting amid the pandemic. Disposable income and the savings rates for consumers — despite the nearly Great-Depression-level unemployment numbers — are at multi-year highs. Consumers may do one of three things: 1.

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