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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu

Retail TouchPoints

Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry is hardly new, but the recent rise of international powerhouses has sparked new conversations and insights into the industry. But how, and why, are these fast fashion superpowers making so much money?

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. ” “The way fashion is produced and consumed needs to change – this is an undeniable truth,” H&M said. None provided an estimate. .

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International.

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Zara lifts prices and sales grow anyway

Retail Wire

That hasn’t slowed its sales momentum as the fast fashion retailer offers prices still seen as a value in the market. “We expect Inditex’s sales outperformance to widen in a downturn, as it did in the financial crisis of 2008 and 2009,” said RBC analyst Richard Chamberlain. ”

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Can anything take the Shein of China’s e-commerce titan?

Inside Retail

When the Nanjing-based company was established, in 2008, it was labelled a discount brand, selling ultra-cheap, of-the-moment fashion. Fast forward to 2020 and Shein had become the world’s largest online-only fashion firm, valued at more than US$30 billion ($40.1 Winning with TikTok.

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Lawmakers Urge SEC to Require Shein Prove it Doesn’t Use Forced Labor Before a U.S. IPO

Retail TouchPoints

House of Representatives has issued a letter to the Securities and Exchange Commission, urging the market regulator to require that Shein certify that it does not use Uyghur forced labor before the company is allowed to launch a U.S. We have zero tolerance for forced labor.”

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