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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores

Retail TouchPoints

Now, Bogg Founder and CEO Kim Vaccarella is bringing the bag to even more consumers thanks to a new partnership with Target. However, this latest expansion has kickstarted a new growth trajectory for the business, which started in 2008. RTP: You’ve gone through quite a journey from when you started the business in 2008.

Wholesale 275
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Retailers can’t afford to discount the customer experience this December

Inside Retail

Confirming the cost-of-living impact on retail spending attitudes this year, the latest Westpac Bank consumer confidence monitor shows Australians are as pessimistic currently as they were at the height of the Covid-19 pandemic and the global financial crisis of 2008. An example of the importance of the experience is in restaurants.

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As Inflation Weakens Shopper Loyalty, Retailers Can Win Them Back With Data and Personalization

Retail TouchPoints

Bureau of Labor Statistics Consumer Price Index (CPI), which is the highest rate in nearly 41 years. High inflation is weighing on shoppers’ budgets, with 62% expecting their living costs to increase even further over the next six months, according to data from Ernst & Young’s (EY) Future Consumer Index. Inflation reached 9.1%

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From Calories to Carbon: Where Food Labeling Meets Sustainability

Retail TouchPoints

From preventing foodborne illness outbreaks to revealing specific calorie counts, labels have evolved to meet the needs of consumers, providing the context and critical information to impact daily decision-making. It also shows up in a business’ bottom line, given that eco-conscious consumers are willing to pay 9.7%

Consumer 277
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Retailers Can Cushion Price Increases’ Impact With Greater Transparency

Retail TouchPoints

for 2021 — the highest annual rate since 2008’s 3.8%. A retailer may have loyal customers who love what you’re selling, and if you indicate to them what your cost structure is and how it’s gone up, it may help consumers understand that they’re not being taken advantage of,” said Kannan. “A

Consumer 276