Retail TouchPoints

JULY 22, 2022

ShopStyle launched in 2007 with an innovative idea: creating a search engine focused solely on fashion. I’d say we’re more of a social commerce platform than a marketplace. So we’ll see what’s happening from our influencers and use that information to create experiences on the consumer side.

Fashion 290

Fashion Social Commerce Shopping Advertising 290

Retail TouchPoints

MAY 20, 2022

When I joined in 2007] I tried to stay behind the scenes, but at one point we needed somebody to lead the investigation and eventual implementation of this whole new ecommerce business model that none of the employees, and certainly none of the executives, either wanted to do or had the capability to do,” Natori added. “

Wholesale 275

Wholesale Department Stores Social Commerce Fashion 275

Retail TouchPoints

MARCH 1, 2024

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

Department Stores 274

Department Stores Wholesale Finance Apparel 274

Retail TouchPoints

AUGUST 24, 2023

It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” Parkhurst took Retail TouchPoints behind the scenes of the company’s growing TikTok empire and its entrance into the emerging world of TikTok commerce.

Shopping 244

Shopping Merchant Services Fulfillment Social Commerce 244