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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

in March 2020, consumer buying behavior began shifting. In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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Are more discounts on the cards before Christmas?

Inside Retail

In 2007, the cash rate was on an upward trajectory hitting an 11-year high of 6.75 Discounts were the order of the day, and consumers with any cash left in their wallets got a pre-Christmas treat at the shops. But compared to 2007, we’re in slightly new territory. We’ve seen it happen before. per cent in November.

Planning 130
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Retailers: Leverage Customer Data to Navigate Lower Spending Due to Inflation

Retail TouchPoints

forcing retailers to grapple with remaining relevant to increasingly price-sensitive consumers. Illustrating the consumer response to the Fed’s activity, on June 15 the U.S. Retailers that know their customers and can anticipate their needs through more personalized experiences will remain top of mind for consumers. 7% increase.

Consumer 289
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Retail appointments of the week

Inside Retail

The marketplace first launched in 2007 and now sells more than 600,000 cycling products from over 1500 brands and 1450 retailers. million consumers each year. Collins Foods CEO joins board as managing director. He was also previously managing director at Starbucks. Burberry CEO leaves for luxury rival Ferragamo.

Returns 219
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What Main Street Can Learn from Wall Street: Retail Businesses Should Look to the Trading Floor for Inspiration

Retail TouchPoints

The management of trading floors has evolved to cope with this complexity. A critical enabler is the ability for managers to review the profitability of trades in real time and intervene as the situation requires. The new challenge for leaders is learning how to manage an algorithm-powered retail business.

Markdowns 243
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Retail appointments of the week

Inside Retail

Doug Herrington has been named CEO of Amazon’s new Worldwide Amazon Stores business, which was formerly known as Consumer, and John Felton has been named the leader of the Operations business. He launched AmazonFresh in 2007 and has served on the e-commerce company’s senior leadership team since 2011. “If

Finance 130
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How 99 Bikes plans to return to profit with an electric-powered push

Inside Retail

The retailer also expects to benefit from the trend of electric bikes, and it has two national expos this year to showcase the company’s fleet to consumers. Founding 99 Bikes and taking flight Matt Turner, the current director of 99 Bikes, opened the first store in Milton, Brisbane, in May 2007.

Returns 130