From 2007 to 2021 – A history of John Lewis Christmas ads
365 Retail
NOVEMBER 4, 2021
Here is a rundown of the ads and their soundtracks since the first one screened in 2007. 2007: Shadows. Monty, who hopes for love at Christmas time, is the imaginary character created by a boy whose favourite toy is a stuffed penguin. A scene from the 2021 John Lewis Christmas ad. John Lewis/PA). 2011: The Long Wait.
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