article thumbnail

The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. So we’ll be looking to expand heavily into SA, WA, and probably the Victorian markets. Our marketing and online team worked particularly hard to generate a lot of additional content during that time to keep her engaged and active with the brand. Hopefully, June.

Marketing 130
article thumbnail

Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

If you are curious about these and other elements of Dove’s marketing strategy then consider these five keys to its success. When you think about beauty and skincare brands they often market their products as ones that help you to achieve a standard of beauty that isn’t achievable. Doesn’t that sound like a stretch? Taking risks.