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The rise of Sheike: From Sydney market stall to style authority

Inside Retail

IR: I know Sheike launched an e-commerce site in 2006. How has the brand managed to stay relevant and continued to appeal to its target market over all that time? How mature would you say your online offering is today? We’re planning for that to [launch] mid 2022. Hopefully, June. IR: Sheike was founded over 40 years ago.

Marketing 130
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Dove’s Marketing Strategy, 5 Keys to its Success

Indigo 9 Digital

In 2006 Dove launched the Dove Self Esteem project which provides young people with resources including articles, videos and workshops on self-esteem, bullying and body positivity. By offering free courses that make consumers feel better about themselves Dove is essentially establishing trust with its target market. Giving back.