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Boohoo and the cries of celebrity-driven “eco-conscious” campaigns

Inside Retail

OCTOBER 4, 2022

UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.

Fast Fashion 130
Fast Fashion Fashion Wholesale Consumer 130
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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

NOVEMBER 20, 2023

But I also guided the company through a complete chapter 11 reorganization back in 2006, spearheaded by Venture Capital, which was painful and ugly and embarrassing and humiliating. We don’t have any wholesale. So what does it even mean?

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Dead-Stock Shopping Consumer Marketing 64
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