Boohoo and the cries of celebrity-driven “eco-conscious” campaigns
Inside Retail
OCTOBER 4, 2022
UK-based fast fashion brand Boohoo recently announced that it had tapped US celebrity and influencer Kourtney Kardashian as its “sustainability ambassador” and launched a “sustainability journey” campaign that included a capsule collection and mini-series. “A spoiler alert for everyone: you can’t.
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