Byron Bay streetwear brand Afends unveils new concept store in Melbourne
Inside Retail
NOVEMBER 30, 2021
Started by Salfield and Declan Wise in the New South Wales surf town in 2006, the brand initially offered screen-printed band t-shirts. The founders continue to work with retail partners in overseas markets like Japan, where the brand is mostly distributed through independent streetwear stores, and Europe, where it is sold through Zalando.
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