Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand
Retail TouchPoints
MAY 20, 2022
Founded in 1977 by Ken’s mother — fashion designer Josie Cruz Natori, who still serves as CEO — company executives started to notice a shift in consumer behavior in the mid- to late-2000s. There were some signs in the tea leaves that were concerning,” said Natori.
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