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Sensing, Not Seeing, with Vision AI as Retail’s Crystal Ball for the Future

Retail TouchPoints

With advertisements played on a loop or schedule, 7-Eleven can understand which ads customers watch the longest, thus determining which ads are most effective and informative for their customers and which advertisements may need to be adjusted or reformatted.

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Amazon Appoints Insider as CEO of Worldwide Stores

Retail TouchPoints

Herrington joined Amazon as VP of Consumables in 2005, launched Amazon Fresh in 2007 and was promoted to SVP of Consumables in 2014. Prior to joining Amazon, Herrington served as CEO of KeepMedia and VP of Marketing at online grocery retailer Webvan. Since 2015, Herrington has served as Amazon’s SVP of the North America Consumer.

Insiders

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. virtual reality).

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Ecommerce vs. Retail Packaging: A Tale of Two Boxes

Retail TouchPoints

Understanding these key differences is crucial for companies of all sizes, as it directly impacts customer experience and ultimately, the bottom line. Incorporating subtle branding elements and strategic marketing messages can elevate the customer’s “unboxing experience” and contribute to overall brand identity.

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Home Depot Launches New Content Hub to Empower Young Homeowners

Retail TouchPoints

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute.

Consumer 246
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Behind American Vintage’s bet on the lucrative Chinese fashion market

Inside Retail

Having operated in Asia for more than a decade with Hong Kong as its sole market, the French fashion label American Vintage now has larger ambitions. Founded in 2005 in Marseilles, American Vintage draws inspiration from the United States and is known for its T-shirts, knits, denim, and fleece. Anil Prabha contributed reporting.

Fashion 147
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The Home Depot Promotes Insider to President and COO

Retail TouchPoints

As the company’s chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. In his new role, he will assume additional responsibility for global store operations, global supply chain and outside sales and service.