2004 Advertising Management 
Retail TouchPoints
SEPTEMBER 20, 2021
Fast forward to today and we are seeing immersive experiences in multiple industries, including advertising, food and beverage, sports and retail shopping. Focusing on experiential retail does more than just attract new consumers; it helps to retain existing consumers, which also costs 5 times less than advertising to new consumers.
Inside Retail
JULY 5, 2024
Founded in 2004, the company grew quickly , from turning over $2000 in the first month, to $30,000 in the fourth. Booktopia touted its predictive sales algorithm as a competitive advantage that allowed the business to manage stock levels and allocate advertising spend by monitoring and forecasting product demand in real time.
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Retail TouchPoints
AUGUST 24, 2021
Bose recognized the potential of search marketing as an essential advertising channel in 2004. Bose regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad.
Retail TouchPoints
JANUARY 28, 2021
Bose recognized the potential of search marketing as an essential advertising channel in 2004. Bose regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Business, Baruch, NY and the Indian School of Business, Hyderabad.
Independent Retailer
SEPTEMBER 15, 2022
In 2004, the Harvard Business Review interviewed over 70,000 shoppers to find out how they react to a stockout. Since 2004, stockouts have only become worse for retailers. One shocking conclusion was that 72 percent of traditional (product not on shelf) out of stock events are the result of poor store management.
Independent Retailer
JANUARY 21, 2025
In this article, we will look at the basic principles of beauty advertising, successful strategies for new brands, and iconic examples of campaigns that shaped the industry. What Makes Beauty Advertising Unique Beauty advertising stands out from other types of advertising due to its emphasis on emotions, aesthetics, and personalization.
365 Retail
JANUARY 5, 2024
Mike Blackman, Managing Director of Integrated Systems Events, encapsulates the essence of ISE 2024 “Without a doubt, ISE is ‘Your Destination for Innovation’, and we will prove that this is not just a claim. The event is set to take place from January 30 to February 2, 2024, at the prestigious Fira Barcelona Gran Via.
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