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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. Retail brands cannot feed the internet enough content to satisfy consumers.

Marketing 240
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Meet Zhik: The sailing brand everyone will be wearing at the Olympics

Inside Retail

And the hope is that people will look at them and say, ‘Wow, I want to be like him or her,’” Piet Poelmann, Zhik’s CEO, told Inside Retail. Former tech founder turned sailing enthusiast Brian Conolly founded Zhik in a Sydney garage in 2003 after being disappointed by the poor fit and function of the gear on the market.

ATS 246
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Unpacking the “murky” data behind the luxury spending boom

Inside Retail

per cent year on year in December 2022 and is currently sitting at 26.72 In December 2022, a note by Morgan Stanley, which found that young adults living at home with their parents were driving purchases of pricey products, was widely covered by the media. “In Australia, retail spending in restaurants and cafes grew 25.34

Consumer 246
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A Metaverse Action Prep Plan for Brands

Retail TouchPoints

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Build your expertise. Test and learn.

Planning 252
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What the bankruptcy of biotech darling Amyris means for the beauty industry

Inside Retail

Today, the American firm is best known for its stable of celebrity beauty and wellness brands that it is auctioning off at a discount following its filing for Chapter 11. THG Beauty, formerly known as The Hut Group , was quick to snap up Biossance at Amyris’ bankruptcy auction. But buyer interest was minimal,” he added.

Consumer 130
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Aiwa brand up for auction, its parent bankrupt

Inside Retail

At its peak, it achieved sales of more than $2 billion annual revenue. Listed on the Tokyo Stock Exchange from 1961 it lost profitability in the late 1990s and was taken over and delisted by Sony in 2003. Aiwa has manufactured audio products, including speakers, headphones, and stereo systems since 1951.

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Target Names First Chief Growth Officer, Announces Series of C-Level Promotions

Retail TouchPoints

At the core of Target’s success is the most talented team in retail,” said Brian Cornell, Chairman and CEO of Target in a statement. “The Hennington joined Target in 2003, and was instrumental in modernizing the retailer’s merchandising organization by blending its physical and digital buying functions.