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5 Ways Retailers can Begin to Market from the Outside-In

Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity.

Marketing 244
Marketing Consumer Advertising Retail Marketing 244
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How to Win in Retail: Less Science, More Art

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Indeed, the existential challenge facing most retailers today is how to command disproportionate levels of attention.

Consumer 52
Consumer Customer Experience Promotions Advertising 52
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