Retail TouchPoints

AUGUST 3, 2023

Retail marketing is undergoing its largest transformation since the dot.com boom. The ongoing decentralization of retail and retail marketing is forcing CMOs to embrace new strategies in the media world to compete, especially amid more ephemeral brand affinity. As a result, brand loyalty is at an all-time low.

Marketing 240

Marketing Consumer Advertising Retail Marketing 240

Retail TouchPoints

JULY 7, 2022

This way, when you decide to go all in, you will be able to jump at the opportunity rather than having to stop and ramp up. According to a new article by CNBC , “Some experts say it may only take one or two killer apps for the metaverse to boost VR use from a mere 5% of teens to a big market.”. Build your expertise. Test and learn.

Planning 252

Planning Advertising Marketing Consumer 252

Indigo 9 Digital

APRIL 5, 2022

It launched in 2003 and provided an opportunity for China’s entrepreneurial class to reach China’s increasingly affluent consumer market. Merchants are charged a fee to list on Tmall as well as a sales commission and advertising fees. Alibaba’s cloud computing business is the market leader in China. Source: Statista.

Merchant Services 52

Merchant Services Payment Services Wholesale Advertising 52

Small Biz Trends

AUGUST 31, 2022

If you’re in the market for a franchise system that sells sandwiches, there are plenty of options to choose from. Brand recognition and marketing support. When you open a franchise, you’ll benefit from the brand recognition and marketing support of the parent company. So which one is right for you?

Advertising 98

Advertising Location Shopping Marketing 98

Indigo 9 Digital

MARCH 17, 2022

Selling on Amazon comes at a cost. The Children’s Place started selling on Amazon back in 2003. We are significantly accelerating our investments in brand marketing, and we're projecting accelerated growth with Amazon for the balance of 2021 and beyond.” Well at least everyone is in the same boat. The bad news.

Merchant Services 96

Merchant Services Advertising Shipping Wholesale 96

Indigo 9 Digital

JUNE 28, 2022

After growing for decades Abercrombie & Fitch’s revenues peaked at $2.1 Charged with task of turning the brand around Horowitz made sweeping changes at Abercrombie & Fitch and they are working. At the same time support began growing for brands that are more inclusive. But some are doing a better job at this than others.

Fashion 98

Fashion Fast Fashion Consumer Marketing 98

Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. Yet, despite all the investment in technological progress, too many retailers today struggle to stay afloat, grinding it out each day, one promotion at a time.

Consumer 52

Consumer Customer Experience Promotions Advertising 52