How True Religion aims to be the latest Y2K-era brand to make a comeback
Inside Retail
NOVEMBER 6, 2024
The apparel brand entered the retail scene in 2002 and quickly became known for its vintage-inspired denim with wide, white stitching and recognisable smiling Buddha and horseshoe logos that were endorsed by celebrity icons such as Paris Hilton, Jessica Simpson and 50 Cent.
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