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14 Examples of Great Customer Experiences in Retail

Indigo 9 Digital

It has been nearly 20 years since Apple opened its first retail store in 2001 and that advice has not gone out of style. A survey from Salesforce found that 84% of customers believe that the experience provided by a company is as important as its products and services. But what constitutes a great customer experience?

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

By Tricia McKinnon For as much as we hear the words “the customer experience” the experience we have with many retailers often feels less than ideal. In defence of the retail industry delighting customers is not an easy thing to do. Nordstrom is making a bet that services are key to a great customer experience.