Livestreaming Success Stories from Adore Me, Pacsun, Simon and More
Retail TouchPoints
APRIL 25, 2023
And it certainly seems to appeal to younger consumers — a recent study from The Influencer Marketing Factory found that 47% of consumers who had made a livestream purchase in the U.S. Victoria’s Secret pioneered the idea of a lingerie fashion show in 2001 and turned the annual event into a nationwide television spectacle.
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